The Lucas Oil Off-Road Racing Series is a short course off-road racing series in the United States and Mexico (Arizona, California, Nevada and Ensenada). It is nationally televised by CBS Sports Network and MAVTV.

Project Role:

Marketing and creative direction, design and implementation of Lucas Oil Off-Road Race Team. 3 drivers and 4 race trucks. Included brand development, race truck designs, team pit areas, semi truck wraps, race suits, team apparel, photography/video shoots, multiple team appearances, track signage and sponsorships, broadcast commercials, presentations, printed advertising and all global marketing assets (US, Canada, Australia, UK, Hong Kong, Mexico, Spain, Germany, France).