Developed as a marketing tool to bring brand awareness and inspire kids to be adventurous, the TONKA T-Rex traveled to children’s hospitals, schools, charity events, toy drives, parades, zoos, auto shows and retail stores. It was featured in Truckin’ Magazine and made an appearance in the "Transformers: Age of Extinction" movie.

Project Role:

Marketing and creative direction, design and implementation of co-branded/sponsored TONKA vehicle campaign. Included brand development, vehicle wrap, photography/video shoots, web assets, apparel, live activations, presentations, printed advertising and all global marketing assets (US, Canada, Australia, UK, Hong Kong, Mexico, Spain, Germany, France).