Developed as a tribute to emergency responders and a marketing tool to bring brand awareness, the TONKA Tundra traveled to children’s hospitals, schools, charity events toy drives, parades, auto shows and retail stores. It was heavily involved in the Lucas Oil Off-Road Racing Series. 6 additional TONKA Tundra's were created and made up the Lucas Oil Off-Road Racing Series Safety Team.

 

Project Role:

Marketing and creative direction, design and implementation of co-branded/sponsored TONKA vehicle campaign. Included brand development, vehicle wrap, photography/video shoots, web assets, apparel, live activations, presentations, printed advertising and all global marketing assets (US, Canada, Australia, UK, Hong Kong, Mexico, Spain, Germany, France).