TONKA participated in additional vehicle marketing campaigns: Including a 1947 Chevy build to celebrate TONKA’s 70th anniversary. A Ford F-750 Dump Truck in collaboration with Ford to be used as a marketing vehicle. A Toyota 4-Runner in collaboration with Toyota to be used as a marketing vehicle. A Lucas Oil Pro-Pulling Tractor Team.

Project Role:

Marketing and creative direction, design and implementation of co-branded/sponsored TONKA vehicle campaigns. Included brand development, vehicle wraps, photography/video shoots, web assets, apparel, live activations, presentations, printed advertising and all global marketing assets (US, Canada, Australia, UK, Hong Kong, Mexico, Spain, Germany, France).